The Malaysia International Gourmet Festival 2009 (MIGF 2009) – Media Launch

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The Malaysia International Gourmet Festival 2008 - Media Launch

The Malaysia International Gourmet Festival, into its 9th successive year since its debut in 2001, is bound to set the local fine-dining scene ablaze come October 2009.

The buurps.com crew was invited to attend the Media Launch of this prestigious event.


On behalf of the Buurps crew, I would like to thank the organizer AsiaReach Events Sdn Bhd for inviting us to the Media Launch of MIGF 2009 held on 16 September 2009.

What is MIGF?
The Malaysia International Gourmet Festival (MIGF) is a firmly established, internationally recognized event which confirms Malaysia’s status as the top gastronomic nation in region. It is an event focusing on fine dining, Malaysians should be proud of. Officially endorsed as one of Tourism Malaysia’s 50 key events in its annual calendar, MIGF is under the global spotlight, proudly catapulting food tourism in Malaysia to a whole new level.

Festival Theme : Chefs United!
Festival Duration : October 1 – 31, 2009
Participating restaurant : 24 Malaysia’s very best fine dining restaurants
Festival offers : Special Festival menus at extra special prices, block booking dining offers, Γ  la carte discounts and room night offers amongst other exciting promotions.

Objective
(1) To increase the size of the local fine dining population – a base from which Malaysia’s entire food and beverage industry could grow.
(2) To create a sustained, ever-increasing interest in the local fine dining scene.
(3) To make Malaysia an international food tourism destination of choice.

For more details, kindly visit MIGF official website.

The Media Launch

It was late afternoon, the crowd awaits the starting of the event at the The Royal Selangor Club.

The Malaysia International Gourmet Festival 2009 - Media Launch

Here, we see MIGF Royal Patron YAM Tunku Naquiyuddin ibni Tuanku Ja’afar and also our Minister of Tourism, YB Dato’ Sri Dr Ng Yen Yen.

The Malaysia International Gourmet Festival 2009 - Media Launch

The VIPs now, witnessing the arrival of the Master Chefs and also, the Organising Chairman, YBhg Dato’ Steve Day as they are ferried into the scene by a fleet of helicopters.

The Malaysia International Gourmet Festival 2009 - Media Launch

This red colored helicopter is THE center of attention, being the one with YBhg Dato’ Steve Day on board.

The Malaysia International Gourmet Festival 2009 - Media Launch

The other helicopters ferrying the Master Chefs had landed earlier, here the chefs disembarked from their transport and made their way across Dataran Merdeka.

The Malaysia International Gourmet Festival 2009 - Media Launch

The Malaysia International Gourmet Festival 2009 - Media Launch

YBhg Dato’ Steve Day himself, alighting from the helicopter and signals the chefs to come forth and have a group photo.

The Malaysia International Gourmet Festival 2009 - Media Launch

The Malaysia International Gourmet Festival 2009 - Media Launch

Finally, the key people of the event meet and exchange greetings.

The Malaysia International Gourmet Festival 2009 - Media Launch

It was then followed by the official launching of the event.

The Malaysia International Gourmet Festival 2009 - Media Launch

The Malaysia International Gourmet Festival 2009 - Media Launch

The Malaysia International Gourmet Festival 2009 - Media Launch

The key people and the chefs (and everyone else) adjourn to the Ballroom of The Royal Selangor Club.

The Malaysia International Gourmet Festival 2009 - Media Launch

The Malaysia International Gourmet Festival 2009 - Media Launch

The Malaysia International Gourmet Festival 2009 - Media Launch

The Malaysia International Gourmet Festival 2009 - Media Launch

The Malaysia International Gourmet Festival 2009 - Media Launch

Here’s a panoramic view of the venue, just in case anyone is interested. πŸ™‚

The Malaysia International Gourmet Festival 2009 - Media Launch

Setting the scene for the event, the vibrant YBhg Dato’ Steve Day held the attention of the crowd with his speech.

The Malaysia International Gourmet Festival 2009 - Media Launch

The most memorable point of his speech was the part where he mentioned…….

Although a good dinner in SS2, Kampong Baru or Gurney Drive is fantastic to take family and friends to – if we cannot offer overseas visitors fine dining, then Singapore, Bangkok or Hong Kong may appear better options for high-yield tourists, convention organisers and even foreign investors.

This was in relation to stressing that Malaysia needs BOTH hawker AND FINE DINING. πŸ™‚

After that, YB Dato’ Sri Dr Ng Yen Yen also gave an insightful speech.

The Malaysia International Gourmet Festival 2009 - Media Launch

I am most happy to hear the following from her speech………

MIGF is an extremely important part of the mix. The festival has played a vital role in helping Malaysia reposition itself from merely a backpacker’s destination to a high yield tourist destination suitable for Meetings, Conventions, Incentives and Exhibitions.

The festival is invaluable in helping to continually raise the standards of our food and beverage industry – not just in terms of food quality and presentation but also in terms of the choice of fine dining ambiences, the variety of cuisine offered and, of course, world class service to meet International expectations.

Now you may ask – why do the highlighted parts of both their speeches seem similar? Why am I paying so much attention to these point?

Personally I think, just like they do, that Malaysia is a wealth of amazing food and beverage to cater to all taste-buds and all levels of society. While we’re so focused on the dishes offered in food court, we must not forget that such high-class food, though not something the average person could afford, does have impact on the country and its reputation. πŸ™‚

Anyway, back to the event proper. The MIGF Media Launch is also conjunction with the introduction of Fabulous Food 1Malaysia for the first time, a concept that highlight Malaysia’s diverse and exotic cultures and spectrum of food offering.

The Malaysia International Gourmet Festival 2009 - Media Launch

Fabulous Food 1Malaysia is divided into 3 components – “Gourmet Food”, “Shopping Mall Food of Malaysia” and “Street Food Festival & 1Malaysia Heritage Food”. The MIGF event marks the commencement of the first component.

πŸ™‚ Oh my, I’m straying a lot but I think it’s necessary. Anyway, the event was followed by the presentation of plaques to partners, sponsors and Master Chefs.

The Malaysia International Gourmet Festival 2009 - Media Launch

This was followed by MIGF 2009 Billboard Unveiling……..

The Malaysia International Gourmet Festival 2009 - Media Launch

…… and a tour of the food on display, here in the ballroom……

The Malaysia International Gourmet Festival 2009 - Media Launch

…… and the Press Conference. After that, was dinner.

The Malaysia International Gourmet Festival 2009 - Media Launch

Some of the Food on Display

And what is BUURPS.COM without a little food porn eh? πŸ˜€

Here are some of the food on display. Pardon me for not having details on the first food on display here. πŸ™‚ I seem to have missed it, nevertheless I hope you enjoyed the coverage so far and the following food photos.

The Malaysia International Gourmet Festival 2009 - Media Launch

Wagyu Beef (MB-7), gorgonzola roasted garlic bulb, over-dried cheery tomato with Coke reduction. Neo, Global Tapas cuisine by Chef Thiti Thammanatr.

The Malaysia International Gourmet Festival 2009 - Media Launch

Poached veal tenderloin, honey cigar, feta & sweet pepper. Villa Danieli, Sheraton Imperial KL. Italian cuisine by Chef Rajesh Kanna.

The Malaysia International Gourmet Festival 2009 - Media Launch

Lamb two ways “Gremolata” roasted loin and shoulder confit, potato gratin dauphinoise, green beans, baked beans and mustard sauce. Pacifica, Mandarin Oriental KL. Seafood fine dining by Bastian Mantey.

The Malaysia International Gourmet Festival 2009 - Media Launch

Ikan Sultan Udang Galah Kukus from Ibunda, Malay fine dining by Chef Zabidi Ibrahim.

The Malaysia International Gourmet Festival 2009 - Media Launch

Lamb cutlet, Mongolian sauce & grilled leek. Dynasty at Renaissance KL, Cantonese cuisine by Chef Tan Kim Weng.

The Malaysia International Gourmet Festival 2009 - Media Launch

Contribution of MIGF to the nation
The MIGF plays an important role in the Malaysia’s Tourism Ministry’s long term ‘Fabulous Food 1Malaysia’ strategy to encourage the much needed investment into the hospitality sector of the country.

2 comments

  1. Cool cool cool!

    Just wht we need to show our southern neighbour who’s boss!
    If our country can get its Gourmet and street food together, we will be hard to beat!
    Even Thai has better Gourmet offerings (last yr when i was there) and their street food rocks too..so I’m sure Msia is catching up fast!!

  2. hehe, now got food fight leh – claiming who owns WHICH food.

    I don’t know about you guys but for me, who cares if Cheeseburger is owned by someone in Maldives – I STILL ENJOY IT! Same goes to any other food, must we fight ownership?

    I think it’s fine to find out the origins but shouldn’t be done until people unhappy with each other. πŸ™‚

Comments are closed.