The exhibition is held yesterday (29 November 2013) to this Sunday (1 December 2013) at Mid Valley Exhibition Centre (MVEC) Kuala Lumpur, Hall 1, 2 & 3 from 10.00 am to 10.00 pm.
Do you think our current perception of “perfect lifestyle” is ingrained by business traders and corporations? With this in mind, my objective in this event coverage is to showcase what vendors offer as their definition of “perfect lifestyle” and observe how this concept is sold to you.
As always, I shall confine the subject within the context of the culinary world. Since the mission has been briefed, let’s plunge into the subject right here and right now. 😉
For a start, we need to agree on the terminology of these important words. The meaning is taken from the online source Dictionary.com.
conforming absolutely to the description or definition of an ideal type.
the habits, attitudes, tastes, moral standards, economic level, etc., that together constitute the mode of living of an individual or group.
Exhibition Showcase: what vendors offer as their definition of “perfect lifestyle”
How the concept of “Perfect Lifestyle” is sold to you
The Role of Media as a Vehicle
The moment I crossed over to the exhibition arena, I was greeted with a hand-out from the Life Inspired Channel 728, Astro Beyond HD. It’s a good channel to watch, when you’re in the mood for channels flipping :). It covers the aspect of food, home, wellness, travel and style with a grandeur touch of world-class and premium quality of lifestyle and entertainment that will inspire you to dream.
Below is the channel’s outline for you:
Travel – exploring the world in style with unique travel experiences set to inspire.
Wellness – showcases the latest in anything wellness, including workout series and wellness tips.
Food – focuses on culinary adventures and studio cooking, featuring only the finest in the culinary world.
Home – combination of magazine and reality series on inspiring home and interior design.
Style – all the hottest fashion trends and styling secrets, from vintage to the top runways around the world.
Relatable Logic and Eye Catchy Visuals
The subtle hints of what is an ideal and beautiful home and how you and your family can benefit from it, is all over the hall’s display and handouts.
Below is one of the displays
Implicative words related to luxury are on printed media. Below are some handouts examples, showing how the said lifestyle is sold to you.
Food for Thought
Are these merely “carrot and stick” approach, a psychological sensation for you to grasp and enjoy after all the hard work you have put in your life? Is this lifestyle a need or a want?
Just in passing, here is an interesting read on “A New Look at the Carrot and Stick Approach to Motivation“.
I shall not answer the questions put forth as the rest are for you to ponder.
Do pay the event a visit as you never know if you need anything. Some things are worth investing in when you have a need, as the expression goes “you get what you pay for“. I encourage you to check out the place before concluding. 🙂