“A WHAT?!?!, an article about human meat in Buurps.com? It’s getting weird…”, one may probably remark. Now, please hold your horses and not judge us, as yet. Have you heard of this quote by Masary Ibuka, “Creativity comes from looking for the unexpected and stepping outside your own experience“?
Image from http://thejrexpress.com/
So what you are looking at, is actually a work of art from a culinary artist, Sharon Baker for a 2012 marketing campaign by Capcom for the launch of the popular zombie video game, Resident Evil 6 (trailer).
Branded as the first human meat butcher shop in London’s Smithfield Market (a famous meat market), it was opened to the public for two days – 28 and 29 September 2012, offering some edible items for purchase: “Peppered Human & Lemon Sausages,” “J’avo Caught Human Thigh Steaks” and specially-made pots of “Red Herb” and “Green Herb“.
Here is a quick tour.
“Of course, this is actually just animal meat dressed up to look like human meat, but some of it is … pretty convincing. It is only normal meat that someone has lovingly sculpted into the shape of human body parts.” Jess Zimmerman, “This London butcher is selling fake human meat, and it is INCREDIBLY TRAUMATIC“, Grist.org, 28 September 2012.
No matter how bizarre is the marketing concept design, it can be fascinating to see how food (in reference to the animal meat) is used as a medium to convey a message by a professional culinary artist – a classic showcase of the potential world of culinary.
Going back to the earlier citation by Masary Ibuka; did you find the concept design of the marketing campaign much unexpected?