There are many fascinating culinary related ideas and concepts from all over the world that are worth knowing.
The idea behind the virtual store implemented in Korea is a great marketing strategy by Home Plus (a wholly owned subsidiary of UK retail giant Tesco) in order to hold a portion of the market share in the Korean pie.
Image from http://www.extremetech.com/
Marrying these platform – smartphone technology like QR codes, the mobile technology with the physical display does create a more powerful hybrid shopping experiences that makes life easier especially for those who live a hectic lifestyle.
Here’s an overview of the top 10 QR code, pop-up store and virtual store examples.
It takes more than merely combining technologies as it requires intrepid users who are willing to try out the platform.
When you are dealing with perishable grocery goods, are you willing to try the virtual store technology if one day the service is made available in Tesco Malaysia and to what extend are you willing to put your trust in others to deliver quality goods?
Surely it’s no surprise if Tesco will face fussy consumers who may not be happy with the choices of the staff.