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Will we ever find out the content of some of the food we eat? Back in 2012, the Americans were already talking about it, seemingly an attack at the meat industry in the US – Jamie Oliver had set the stage on fire with his ‘pink slime‘ story and it went viral in the media and the social network platforms.
The term ‘pink slime‘ became publicly known and it is identified as beef waste/trimmings (the salvage parts) that are processed chemically to turn into edible meat that appears rather similar to the lean ground beef. With the media digging out the dirt, stories of a whistle-blower became a public knowledge which led to the rise of concerns and stirring debates over the allowed chemicals used in the process.
Subsequently, the corporations of the meat industry in the US together with the backing of the experts launched a counter measure – calling this exposure as misinformation and incomplete journalism, therefore a systematic approach was adopted in addressing the issue which touches on the nation’s employment, consumer rights, a critical analysis of Jamie’s approach and a broad understanding of the technology used to produce ‘pink slime’.
Jamie’s approach to the exposure was scientifically questioned by the experts, suggesting that he didn’t know the subject matter thoroughly before disclosing to the public in which had cause unnecessary distress.
Measures were taken by respective body in the meat industry to educate the public about the term ‘pink slime’ and its safety.
The findings were followed responses from the food industry – confirming that one couldn’t tell the difference easily but rather seeing the matter as a personal taste, meanwhile the demand for labelling it grew.
There were many concerns raised by the American consumers, demanding the authorities and the foods supermarket chain to confirm the matter and to act accordingly in the consumers’ best interest.
It’s certainly a big story that hits many people in the US, while the sound remains low in this part of the world, Malaysia. As the world become more open and connected via the Internet technology, consumers are getting well informed and there rise a growing call for greater transparency and accountability among the corporate food chains.