The food industry is an immense area to explore and it can be seen in various angles; one, through the eyes of business-to-consumers (B2C) and two, from the perspective of business-to-business (B2B). The ‘Mise En Place‘ magazine is a B2B platform where the industry professionals and entrepreneurs share insight stories of what actually goes on behind-the-scenes at the restaurant, and offers a wide range of commercial kitchen and equipment solutions.
Priced at RM 18 per copy, the magazine is published quarterly and the coverage is set across the globe with an emphasis on Asia. The content is clear, straight forward and easy to follow.
Each section of the content is comprised of trending topics concerning the industry, naming a few – news on the upcoming events of the industry around the globe; exploring options for the utilization of innovative designs of food-service appliances and equipments; and sharing of information about the industry standards, best practices of operations management, regulatory issues and the industry’s business culture.
The magazine’s approach to business gives resourceful companies a competitive edge. It brings an in-depth perspective of the business-to-business (B2B) aspect of the food industry to light. Readers will learn about the trending patterns of cross-cultural business behaviours, and the operational and marketing strategy of the industry around the globe. It is a magazine that could build momentum by appealing to the niche segment of the market.