Tapped (2009) is a documentary film that examines the fate of today’s most basic resources – drinking water.
Set within the parameter of the United States, the film examines the ecology, environmental impact and consequences of embracing the current trend of ‘bottled water’ as a commodity. The goal of the film is to raise awareness of the ethical issues surrounding bottled water and the right to water as an important aspect of the film’s argument.
Water used to be free but today the trending pattern for it to be packaged, sold and consumed globally has risen and led the bottled water industry to become a multibillion dollar business.
The cost of designer water is at a “280,000% markup” to your tap water and it’s reaching record heights in consumption. (Source: Zerohedge.com)
The film’s narrator approaches the topic through interrogation of the bottled water industry, querying on the aspect of ethical considerations that ‘bottled water’ as a product must account for. The study covers an extensive area of the industry from the extraction of the natural water, the process of marketing and selling the water to the environmental impacts of plastics used in packaging.
The documentary begins with an investigation on Nestlé’s monopoly at the water mining area in Fryeburg, Maine. It sets a standard about how the pumping of water for bottling is seen as a matter of mineral rights. The cost is beyond the money. The film exposes the water bottled scheme sold to the masses via multiple marketing channels and questioning the impact of plastic usage on the health, safety and environment. It explains issues of PET plastics, the problems with manufacturing plastics, and issues with plastic life cycle.
It reviews the damages on the natural ecosystem and the society as a whole by sharing insight stories of the environmentalist, whistle blowers of the industry, and the community where the industry’s factories are built upon.
It is an informative documentary where viewers are guided to understand the issue at hand.
Documentarian Stephanie Soetchtig makes a stunning debut with this inquisitive and whip-smart address to the questions posited and yielded — directly and indirectly — by the big business of bottled water. Is clean drinking water an inalienable right, or is it a privilege like every other commodity? This question and many others are at the center of Tapped. (Source: Rottentomatoes.com)
It examines the role of the bottled water industry and its effects on our health, climate change, pollution, and our reliance on oil. (Source: Imdb.com),